Building lasting engagement through purpose-driven marketing.
Good Works Health is a proven, cause-marketing platform that allows health care professionals to support their favorite non-profits in exchange for reviewing information relevant to their practice and patients. We pride ourselves on our unique ability to deliver not only award-winning engagement and proven ROI, but to make a real impact through the support of non-profits relevant to our participants and the communities they serve.
Good Works Health is an innovative cause marketing platform for pharma. Our mission is to provide an award-winning, cause marketing platform. Good Works Health incentivizes engagement in support of charities important to each member of a target audience. We pride ourselves on our unique ability to deliver not only award-winning engagement and proven ROI, but to make a real impact through the support of charities relevant to our participants and the communities they serve.
Good Works Health’s cause-marketing platform provides the healthcare industry with a unique opportunity to engage efficiently with medical professionals while generating good will within the healthcare community. Any time a medical professional engages with the company’s platform for just a few minutes, they are raising money toward their favorite nonprofits.
Good Works not only delivers content to a specific target audience, but also captures granular, real-time customer level data, helping clients strengthen relationships, improve access and facilitate meaningful dialog with clinicians. Industry clients have implemented the platform to drive clinicians engagement with their sales force, difficult or no-see targets and live events such as conferences, expos, dinner meetings and webinars.
Good Works has created a win-win-win for the healthcare community. Clinicians access important practice-relevant information, nonprofits receive a new source of funds and industry content is delivered with greater understanding of HCP perceptions and prescribing behaviors. So far, millions have been donated to over 2,000 nonprofits.
Good Works is lead by a team with years of experience working within the healthcare industry, medical societies and associations, nonprofits and within the federal government. Team members have marketing patents, composed the Stark Regulations, have direct relationships with the major medical societies and access to the top thought leaders of the healthcare industry.