Leverage branded or disease state content in any format including: gamification, field force communications, no-see initiatives, conferences & expos, sponsored dinner meetings, and live & recorded webinars
In order to provide participating clinicians the best user experience, GWH recommends following our Content Guidelines for Active Learning. The GWH performance guarantee applies only to content within these guidelines. GWH also provides Content Adaptation Services that when utilized, insures programs qualify as paid for performance.
Program segment engagement including content & survey questions, to be a maximum of 10 minutes
Note that open-ended questions are more difficult to quantify.
Since the goal of branding a channel within Good Works Health is to maintain program continuity and provide the HCP with a clear idea of the program’s identity and purpose, we recommend starting with the following basic elements.
Branded programs requiring fair/balance information will have appropriate information both within and linked to the channel
Access to The Good Works platform is open only to specifically targeted HCPs in order to ensure clients are paying for only their targeted customers. This method meets OIG guidelines & specifications, and allows for a more seamless transfer of participant level data to clients’ CRM. And should clients choose, facilitates reporting to the Open Payments database.