Organization sells to, or pharma implements a Good Works Health Private Label Program
GWH assembles the programs to pharmaceutical companies specifications
For-profit organization, medical association and/or pharmaceutical company creates awareness of the sponsor’s GWH activities
Clinician engages in practice relevant content, answers a brief survey, and directs the donation provided by the industry sponsor
When business supports charitable causes, consumer affinity increases. A large majority of consumers say that when companies engage in Corporate Social Responsibility, they have a more positive image of the company (96%), would be more likely to trust that company (94%) and would be more loyal to that company (93%).
27% participation rate in our campaigns vs. 7% for competitors
97% engagement rate vs. 2% for competitors
43% increase in customer registration for live events
53% increase in attendance for live events
80% of participants state they will change their behavior based on their participation vs 33% who viewed the same content without a donation incentive.
95% of participants rank their experience with us as good to excellent with 55% ranking it as excellent.
The Good Works platform has unique, explicit Federal Government approval.
BMS Innovation Award for marketing programs
PM360 selection as one of the most innovative companies
100% of programs have reached their budgeted clinician total, reaching as high as 25% of the target list
80% of clinician participants will change the way they will practice based on what they learned in Good Works programs
97% clinician completion rate of a started GWH segment
95% of clinicians rank their experience with a GWH program as good to excellent
Only invited clinicians can access the GWH platform
Leverage existing branded or disease state content
Leverage existing communication and information channels including, websites, sms messaging and chat, mailings, signage, and print material
Builds rapport and encourages loyalty for client organization and representatives
Clinicians recruited by personal or non-personal promotion, or in conjunction with a medical association
Clinicians review content (live, static, video) and respond to questions
Clinician selects any non-profit for donation
